Objectives of this role

• Plan, execute, and manage all digital marketing for FTI, including SEO, SEM, email marketing, and social media.  

• Establish and execute a digital marketing strategy to distribute content.  

• Work with and manage a team of writers, marketers, and other stakeholders to maintain FTI’s digital presence. 

• Manage the FTI website. 

• Maintain consistent brand messaging across all social channels. 

• Create and maintain an editorial calendar to deliver targeted content.  

• Support sales activities in organizing webinars, podcasts and assist in FTI events.   

• Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques.  

• Identify, analyze, and measure trends and content to assess how well it’s performing, optimize user experience, and prepare reports and analytics on the overall performance of various marketing campaigns, including budget, ROIs and KPIs. 

• Stay up to date on the latest social media trends, and implement them in FTI’s marketing campaigns.  

Skills

• Social media savvy, with a passion for staying on top of trends. 

• Strong sense of creativity, imagination, and innovation. 

• Excellent interpersonal skills, with the ability to collaborate with other departments. 

• In-depth knowledge of various social media platforms and best practices. 

• Ability to analyze consumer metrics, reports, and trends. 

• Strong project management and managerial skills. 

Preferred Qualifications 

• Bachelor or master degree.  

• Experience in digital marketing, preferably in a B2B SaaS software business.  

• Experience with SEO and SEM strategy and keyword research. 

• Understanding of website analytics tools, such as Google Analytics. 

• Analytical mind, with a passion for measuring data.